Website is not enough for business....

Website without seo is a like your business visiting card, website will refer only those who knows web address.

Today, I am going to write on importance of SEO?

SEO is a techniques, which used to position your company website top in Google or other searches. As you know most of website visitors comes from Google. Since Internet is a famous marketing media for business. it is important to have well position in Search Engines. Once you occupy this search engine market, you are leader in marketing.

Best search engine service provider.
There are many search engine specialist's in market but it is your choice to choose best one at affordable price.

What are information need when you contact Website SEO specialists?
1. First You should evaluate SEO provider website value: If SEO service provider website not well crawled, then what can he do for clients?
2. Your keywords: what are the keywords best value for your business.
3. Budget: You should know, whether SEO price is reasonable for the keywords (imp: Some keyword have big competitors so you need big budged.)

keyword optimization

keyword optimization is one of the impotent process in SEO, you will get visitors only if you choose rite keywords. These are free tools, which helps SEO adviser:

https://adwords.google.com/o/KeywordTool
http://www.wordstream.com/keywords
http://www.google.com/insights/search/

copy content checker

Now a days most of the people are hiring content writter, so dubicate contents are common all over. Here is the solution for that.  whenever you write and publish new articles, check your content whethet its duplicate or exist in web.

Risk of dublicate content:
Your blog or website removed from search engine or descrease your page and web rank.

Online copycontent checker link:
http://www.copyscape.com/
http://www.duplichecker.com/
http://plagiarisma.net/
http://www.plagium.com/

What is the different between Inbound links and Outbound links?

In simple, Inbound links are those, which links to your website from other website.

Outbound links are those,  which links to others website from your website.

In bound links are helps your website to get best rank in search engine.

Basic SEO

Improve your website traffic

The genuine visitors are important to Adsense because the click from same visitors will earn nothing.
eg: A visitors arrives your site and click your ads, you earn and then next time the same visitors arrive your site and click your ads again, this time you will not earn. If you want earn more you need more visitors to your website. It is the only search engines which bring visitors to your website.
To improve your website traffic, please follow these instructions:

* robots.txt: If you are not familiar with robots.txt, avoid robots text file which disable your website content from crawling.
Search engines will crawl and index your site on search results if you do not want to crawl the specific directory, search engine agent, page then you can use robots.txt file to block the crawling.
In your WordPress website, you do not wish crawl the directory 'wp-admin' then disallow that directory, then search engine will not crawl the directory 'wp-admin' .
Sample code:

User-agent: *
Disallow: /cgi-bin
Disallow: /wp-admin
Disallow: /wp-includes
Disallow: /tag
User-agent: Mediapartners-Google
Allow: /
User-agent: Adsbot-Google
Allow: /
Sitemap: http://www.domain.com/sitemap.xml#
Please note that your robots file extension should be .txt (eg: robots.txt) and it placed in the website root directory.


* Images: The search engine will not crawling the images, so use more text contents rather than heavy images. You can minimize the image size athttp://www.smushit.com/
How to show images in Search Results ?

In reality search engine not crawling the images and it will not recognize, do that you need to use HTML alt tag.
Code: <img src="pix/seo.jpg" width="257" height="329" alt="SEO">

* Frames: Try to avoid Frames on your webpage. The contents on the Frames SEO does not recognize.
* Forms: If you use more forms tags on your website then you will not get best ranking. eg: text form, list form.
Tips improve your website traffic:
Comment on other blogs: Post your useful comments on other blogs. The blog readers will take time to visit your blog if your comment looks informative.
Social Network: Use facebook and twitter page widget on your web page. Social network audience are always more active than search engine visitors.
Internal Links: When building new links, make sure that the relevant keywords within the content.
Domain name: When you buy new domain try to register the high value domains eg: .com, .net.
Keyword Placement: Use the Keyword placement in title tag, Meta description tag and Meta keywords tag:
Example:
<head>
<title>Website Issue</title>
<meta name="description" content="In this website learn website issues">
</meta><meta name="keywords" content="website,issue, error">
</meta>
</head>
Page Factors: Good quality in content helps to get more visitors, so you need to update your website contents regularly for the best search results. You can get brief information regarding this at Way2webhost
Most imported do not duplicate the content: You can check the duplicated content at copyscape.com .

The main 3 factors influence in Yahoo search engine:

*The web pages contents value .
*Web pages updates.
*The internal links to the websites.
The main 3 factors influence in Bing search engine:

*One topic per page.
*All pages to be a reasonable size and avoid big size images.
*Make sure that at least one static text link accessible to each webpage
The main 3 factors influence in Google search engine:

*Website with a clear text links and hierarchy.
*Title tag and meta tag properly desciribed.
* Create website with rich contents which useful for website user.

404 and 500 error page for seo

If your website could not find the page in the server, then website will get 404 error (page not found). In this case Google will stop crawling your whole website because of broken link . To avoid that, you need to replace this error by creating Custom error page:

You can replace this error page by using .htaccess code.

Codes are:
ErrorDocument 403 http://domain.com/Custom error page.html
ErrorDocument 500 http://domain.com/Custom error page.html


Create .htaccess file and upload it to root directory.

To create the custom error page, please follow the steps given below:
 1. Create customer error page and upload it to website root eg: http://domain.com/Custom error page.html (this 'Custom error page.html' page will replace the error 403 or 500)

Likewise you can create custom error page for other errors.But, you should know the error codes.

Don't redirect your 404 or 500 custom error page to your homepage link(index page) insted of that, create one custom error page and give suggestions on what your reader can do to find the missing page (you can do it, by comment on the custom error page. ex:"Page is removed, please go back to home page)".

What is Bounce back in SEO ?

Bounce back in SEO means, Visitor visit only one page on your website and then he goes to straight off. The main reason for bounce back, visitor did not get the information what exactly they are looking for or your web design is not eye catching.

These are the reasons for bounce back.

1. Visitors did not like your website contents (topics)
 2. Getting wrong traffic through search engine.
 3. Ajax or Flash contents on your website landing pages .



You can find the bounce back percentage in Google Analytics tool.  By reducing bounce back, you can increase your website traffic.

What is Google Panda algorithm ?

You have heard that Google has introduced Panda algorithm now I will explain in simple term, how it will impact to your website? Panda algorithm works against the low quality websites, poorly written contents and content that is copied from the other websites. If you believe your website impacted by this algorithm, then you need to evaluate all the contents on your website and you need to remove low quality contents or copied contents by moving them to different domain or deleting that contents.

Update the Google cache

Goolge's cache gets updated depending on content, if your website regularly updated with the new content, Google crawls that site and it will find that new content, if this happens regularly  then Google will begin to visit your site because it knows that it will find new content. However, if your website does not update it's content regularly, Google will not get crawled and cached the website very often. So update website contents regularly for best website ranking .

Create simple web statistics page:

Most of the Webhost company  provides unique statistics page for all domains and does not provide separate domains statistics. In that case you can use Google Analytics to get individual domains statistics. Google Analytics is a free  product, to use this you should have one Gmail account.

There are many benefits that come with installing it on your site.
 1. You can keep track on AdWords advertisement clicks.
 2. You can see which pages drive the most page views.
 3. Which groups (Country) of visitors became your customers.